Les Bobines Alexandrines est Festival du film de la jeunesse, festival organisé par l’Institut Français d’Alexandrie avec le soutien de l’Université Senghor et du Lycée Français d’Alexandrie sous le parrainage de l’Institut du Monde Arabe.
I was honoured to conceptualise and design the visual representation of the Cinema Festival: Les Bobines Alexandrines. I have been invited, for a fifth consecutive year, to contribute to such an important event that highlights Alexandria’s culture and heritage, cinema, and francophone cultures.
The visual identity of Alexandria has been shaped over the years by cinema. The combination of successive images and the city’s soundscape in one video creates a richer and more comprehensive representation of this complex city, which is rich in history, values, and identities. This context presents a challenge for me when trying to capture Alexandria in a single still image.
In my designs, I aim to understand and depict the city not through a two-dimensional map, which often tells an incomplete story. Instead, I sought to explore Alexandria as a volume, a three-dimensional space, where the various influences that shape the city’s experience come from more than just the ground level. My goal was to combine multiple layers of the city into one dynamic image that allows the audience to not only see but also hear and experience the city’s unique soundscape. Through this visual representation, I tried to produce art that tells a genuine and inclusive narrative of the social dynamics in the city, without falling into the trap of nostalgia or the authorised heritage and cultural discourse surrounding the city.
2025
2024
2023
2022
2021
Mohamed Gohar 